Imagine the greatest looking meal you’ve ever seen. Possibly a tender, juicy, perfectly seared T-Bone, mashed potato and gravy, a nice warm plump dinner roll, and a side salad to boot. Is your stomach rumbling, mouth watering, appetite stimulated or are you offended since you believe in not harming any animals? A single image or idea can create many different feelings or interpretations even if distasteful to think about. Take into account the diversity within your family, team, organization, or even a community. Does everyone agree on any one idea or what is appropriate, acceptable, or attractive? An image that can be pleasing to one group of people can or may seriously offend others.
This is one of the great requirements of Web site design: users and their views should always be considered. Good designers know that finding out the needs and preferences of people who are or will be the users of a Web site, database, or any web content, is critical and a major part to success. This task is not as easy as it sounds even for most skilled web designer or developer. The complexity of defining user preferences can be found sometimes by creating user personas and testing. It can be appreciated by considering the vast number of differences, each with its unique complexities of tastes, preferences, and more. One of the most vital and delicate tasks is to understand the wide variety of diversity, which is can stem from strong values, habits, traditions, beliefs, and expectations that ultimately shapes a user preferences and particulars. Without this understanding, even the greatest of ideas will fail. Diversity in web design and development should be the upmost importance and not only fit the client’s need, but as well as the user.
